We are going to try to take advantage of what the other team is doing on defense. During the course of a game, with the sophistication of defenses, coverages are disguised and the use of zone blitzes and fire blitzes become very hard to beat. We’d be lying if we said we sat up in the box and knew what coverages were being run. What we try to do is take a portion of the football field, the weak flat for example, and we will attack that until we can figure out what the defense’s intentions are. Then we try to attack the coverage that we see. It is very difficult to cover the whole field. We are not going to try to fool anybody. We are going to take little portions of the field and try to attack them until the defense declares what it intends to do.
That is wisdom right there. First, to admit that you can't stand back and make magical judgments about what the defense is doing or what its intentions are. Second, the proper response is to try to turn the game into something manageable--i.e. attacking these "portions" of the field with mirrored reads, flood routes, etc.
Here's another good one:
Number one, we are going to protect the quarterback. If you decide to rush seven, we will block seven. If you decide to rush 10, we will try to block 10. We are going to try to protect the quarterback. Lance and Roger spend a lot of time picking up blitzes and that is the basic tenet that we have. You may be better than we are, but schematically we will try to protect the quarterback.
How often is this forgotten! I am a spread guy, I have roots of the pro-spread, the run and shoot, and there is a fact that the defense can always bring one more than you can protect, but protection first is the proper mindset. Hot routes are not what you build your offense on and you do not declare that you are a four wide team and that this fact is immutable. You have the ability to adapt to different defensive responses and protect your kid back there who is trying to find receivers without getting his head taken off.