A reader passes along a video of Alabama's 36-6 victory over UCLA in the 1976 Liberty Bowl (known to Alabama fans as "Southern Discomfort"). In the clip, Bear Bryant dials up what looks like -- to modern viewers at least -- the "shovel option" made famous by Urban Meyer. I have discussed this play previously.
In Meyer's version, the quarterback begins to sprint out and reads the defensive end. If the end attacks him, he pitches or "shovels" it up to either a runningback, slot receiver, or H-back. If the end stays home the quarterback can simply continue around him, and often has a pitch read as a third option. The backside guard also pulls and leads. It's a great play; see the diagram and video below.
But the shovel play itself has been around for a long time. Compare the video of Florida this year with the video of Bryant's Crimson Tide below. All things are cyclical.
Note that in both the teams leave the playside defensive end unblocked. I can't tell if Bryant's quarterback is reading him or just baiting him, but in any event it works.